Monday, November 14, 2016

Choral Connections and Social Media




"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin

I've always loved the use of social media connections and only noticed until recently its absolute power to unite the choral community as a whole. You may have heard of the campaign called "22 Push up challenge" this summer that raised awareness of suicide and mental health among soldiers, veterans, and their families. It had essentially gone viral on the internet - much like the Ice Bucket Challenge a few summers ago. 

To join the campaign, Ottawa's newly formed women's choir Aella Choir first uploaded a video of all members doing push ups to support a fellow member taking part in the challenge. What was only a simple video to upload to our Facebook page turned into a full fledged string of nominated choirs across Canada to participate reaching all the way to Vancouver, BC! 

Choirs such as Capital Chamber Choir (Ottawa, ON), Christ Church Cathedral Choir of Men and Boys (Ottawa, ON), Pro Coro Canada (Edmonton, AB), Vancouver Chamber Choir (Vancouver, BC) already kept the stream going!


The Christ Church Cathedral Ottawa Choir of Men and Boys's video is here!
Aella's video is here!
Pro Coro Canada's upload is here! 
Capital Chamber Choir's upload is here!

This is just a small token of how social media can truly connect us all to the community that's out there - especially for choirs!

For someone who manages six (YES SIX!) social media accounts for choirs in Ottawa and other choral organizations, I'd like to give you some tips for more exposure on social media platforms:

1 - First determine your communications plan with the executive board/marketing committee and decide how you will promote and market your brand and concert season. 

2 - Assign one or two social media savvy members who can devote time to taking photos, videos, weekly posting, and creating concert events on behalf of the choir to keep your followers updated on the choir's activities. You can keep it simple with only a Facebook page and Twitter account dedicated to the choir and assign admins to post content. Instagram is also becoming another popular platform for choirs. 

3 - Make sure you've written out a media-release form for your singers to sign, giving you the right to post content on them with their consent, even if it's a simple photo where they're in the background!

4 -  Go on a social media following binge and "like" or "follow" as many choirs or choral-related blogs, pages, and local organizations. It's pretty amazing to find neat choir content from choirs all over the world!

5 - In your social media posts, always "tag" pages that are connected to the content you are posting. Example: "X Choir is recording works by "Y" composer (insert @ with their username)". Don't shy away from using hashtags such as #choirlife #ChoirRehearsals etc. This almost guarantees that "Y" will see your mention and pass the word along! 

6 - If you're a choir manager like me, don't forget to add in a small email blurb to your singers encouraging them to share your recent social media posts with their friends and family! 

7 -  Regularly post Youtube videos or short video teasers to show off your choir's talent and/or to promote an upcoming concert! While you can have a stellar social media plan, your followers do expect you to deliver on the caliber you claim to have in your content. 

8 - Updated photo-shoots every season is not a bad idea to showcase new members! It's also very useful for website/blog content! 

9 - Setting up a Mailchimp account is very useful for email communications to your contacts. 

10 - Get in touch with local marketers and blogs for exposure and building relationships! I've recently discovered Amyin613 and I just love what she does in promoting and blogging about local events, products, and giveaways! This is a perfect opportunity to reach out to these bloggers/promoters to help market your event. Capital Chamber Choir will certainly be reaching out to her for our upcoming CD launch party in the winter and offer her a season ticket pass! 

One of our newer choristers approached me this weekend and said they found us on social media which motivated her to audition for us! It's good to know this social media "thing" is working its magic! 

- Blonde in the Choir 

48 comments:

  1. I’ve read some good stuff here. Definitely worth bookmarking for revisiting. I surprise how much effort you put to create such a great informative website.
    Mobile Application Development

    ReplyDelete
  2. Thanks for the nice blog. It was very useful for me. I'm happy I found this blog. Thank you for sharing with us,I too always learn something new from your post.
    mobile apps trinidad

    ReplyDelete
  3. Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers.
    buy real australian facebook likes

    ReplyDelete
  4. I think that thanks for the valuabe information and insights you have so provided here.
    buy 50 real facebook photo likes

    ReplyDelete
  5. This comment has been removed by a blog administrator.

    ReplyDelete
  6. It is important to understand your customers and their inherent behavior. It is also vital to know their particular choices and expectations. Social media services at isocialmike

    ReplyDelete
  7. During the initial growing phase of any business, it is important that costs are controlled. Digital marketing will help in cost reduction. Internet Marketing

    ReplyDelete
  8. Search engine marketing (SEM) is likewise structure on web advertising like online networking promoting, email promoting, versatile publicizing and presentation promoting.SEM

    ReplyDelete
  9. I Will Provide SEO Blog Comment Service. & niche relevant blog comment service we provide a quality service with 100% Buyer satisfaction and My team Believed in Quality work not Quantity Contact me Now 24/7.check out this Blog for your business . your business will be gain 200% more profit I can not recommend you guys enough. blog comment

    ReplyDelete
  10. I am additionally going to guide per users of the post on the most proficient method to expand space power effortlessly by applying my tips in up and coming post. seo tips for accounting firm

    ReplyDelete
  11. An in-depth analysis can bring out results that social media marketing companies, in one or other ways, make your online reputation by taking care of public relations. social media agency

    ReplyDelete
  12. SEO is now important because it brings lots of business for you online. And I prefer to get right company that would serve you genuinely at great package and you can get big amount of increase in clients. Search Engine Optimization Freelancers

    ReplyDelete
  13. One of the best things about Craigslist is that it is one of the best sites to post multiple ads with minimal cost spent on internet marketing. However, if you are a business owner with a large inventory to keep track of, the process can become overwhelmingly difficult to manage. CRAIGSLIST POSTING SERVICE

    ReplyDelete
  14. Social network could be thanks to tie you with a gaggle of individuals or organization. Once we speak in terms of web, Social Network becomes on-line South African social network.Collaborate Online

    ReplyDelete
  15. If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

    ReplyDelete
  16. Soundcloud offers the users with excellent environment to upload their tracks. It encourages the new musicians to create contemporary songs. soundcloud plays

    ReplyDelete
  17. Backlinks to the bad pages will eat up the reputation of the hosting site. So over the period, social bookmarking sites started recognizing the fact that all the backlinks of the site do not point back to the good pages only but to the bad pages too. Dofollow Backlink

    ReplyDelete
  18. There is a chance for of yours being skipped over if your sales tactics aren't the best. You have to study the minds of the customers very thoroughly. optimizepress review

    ReplyDelete
  19. So being the research nut that I am, I decided to take a good look into SMM in regard to selling to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them? And should business rely so heavily on social networks for sales?

    ReplyDelete
  20. Hello, I will Provied SEO Niche Blog Comment Service . All comment relevant with your blog. I know every tips of niche blog comment . This service bring you lots of traffic . We Just say the post be real. That showing your personality is much more important than showing off your knowledge in the niche.

    ReplyDelete
  21. Being a social media manager is kind of like being a stand-up comedian.

    ReplyDelete
  22. Because social media started out as something that only 'teens took part in, it was purely 'social'.Cheap Instagram Followers

    ReplyDelete
  23. The person may ask you, why should we avail your SEO services when we have other traditional forms of marketing?ann arbor seo

    ReplyDelete
  24. As a result companies have tried to utilize Social network services in order to better serve customers and obtain other various objectives.Placeamark

    ReplyDelete
  25. Established in 2013 to provide exciting, effective design solutions. Since its inception, Globalwebsolution has grown considerably into a recognised brand design and digital marketing innovator. Rewarding our clients with compelling visual solutions that create value and recognition in their marketplace.

    ReplyDelete
  26. Keep in mind that humans will make their decisions to go to your website based on the description they read at the search engine. Which would you prefer to go to, a site that is described solely by a few words, or one where there is an actual description of what to expect at the site? tampa web design company

    ReplyDelete
  27. These professionals may offer specific services to custom fit a client specific requirement in the form of SEO marketing packages for a client's more diverse internet marketing needs. seo long island ny

    ReplyDelete
  28. SEOs have branched into SEO consultants who will give a specialized expertise in the very wide field of online marketing. dennis seo profile

    ReplyDelete
  29. They utilize it to stay in contact with family and companions or for news and stimulation. In a current report done by the IBM Institutebuy twitter followers from smmpoint

    ReplyDelete
  30. Next, set a specific goal for social media. What's your goal? More sales, higher conversions, greater visibility, expert status, referral partnerships, increased traffic to your website?kikhackspy.com

    ReplyDelete
  31. If you're in the selling game, make videos of your products, take good professional photos and get them on these sites, and ensure you link the pictures and videos directly to the content on your site.BRSM.IO

    ReplyDelete
  32. The ditch is full of one-man shops and so-called social media experts that are no more than victims of the recession who happen to be adept at Facebook or Twitter.followers

    ReplyDelete
  33. if you want to know everything aboutPROGRAMMING, visit https://youteam.io/

    ReplyDelete
  34. Even though you generally won't be involved in traditional marketing practises while undertaking a social media management role

    ReplyDelete
  35. Great info! I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have. Read More

    ReplyDelete
  36. Very nice post. It is very interesting and informative. Thank you for the sharing. We are providing Professional Craigslist Posting Service
    Craigslist Posting Services

    ReplyDelete
  37. You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant! agen judi bola terpercaya

    ReplyDelete
  38. Yes, it's true that the impact of social media is huge in the marketing industry nowadays. There is no other way other than adopting a good social media marketing strategy for your business. marketing agency toronto

    ReplyDelete
  39. This is such a great resource that you are providing and you give it away for free. marine labor agencies

    ReplyDelete
  40. This is a good post. This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works. IS my site ADA compliant?

    ReplyDelete
  41. You completed a few fine points there. I did a search on the subject and found nearly all persons will go along with with your blog. buy automatic instagram likes

    ReplyDelete
  42. This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine. Nashville website development

    ReplyDelete
  43. Social media marketing is a key part of SEO and Digital marketing nowadays. You article highlights a lot information regarding this. Thanks for sharing. outsource seo services

    ReplyDelete